Key Concepts discussed:
Media Language (Camera/Sound/Editing/MES)
Representation
Genre
This short film is constructed around the idea of how we
present ourselves on social media; touching on areas such as our ideal persona
and how others comments and opinions take part in building our self-esteem. The
film is centred around a woman called Meredith who shows the audience the effects
social media can have on an individual and their identity. Due to these factors
that construct the storyline I think that the genre of this short film is
Social Realism as the film focuses on real life issues everyday people suffer
from. The sequence conveys a realistic representation of how girls such as
Meredith can be affected by social media depression.
At the beginning of the extract viewers can see that Meredith has
just woken up and is lying in bed looking at her phone of photos on social
media. It is quite common for people to want to look at their phones in the
morning as they may feel the need to check in with the digital world. However,
the fact that the main protagonist is so eager to look at other people’s posts
and photos suggests that she is very much engaged and enculturated by the social
media world. The shot is constructed through a standard medium shot
with the
main protagonist centred in the middle of the shot. As she is looking at her
phone, post production editing is used to create an on screen scroll of images
she is looking at on her phone. This use of editing lets us see through the
eyes of the character as we can see what she is looking at.

The sequence continues to a shot of Meredith getting ready to go
running; after she puts her running shoes on she feels the need to take a
picture and let people know on social media that she is going running. This
suggests to the viewers that she wants people to know that she cares about her
fitness and wants to highlight the fact that she is being healthy. So far the
only sound presented in the short film is the ambient background noises going
on around her such as the birds tweeting; showing that it’s the morning, as
well as the diegetic click of her phone as she unlocks/locks it and captures a
photo. This has the effect of
maintaining the audiences focus and concentration on the action being used with
this key prop; her phone. In this scene we are presented with a range of
different shot types, such as this medium shot positioned to look from behind
her; allowing us as spectators to consume all the factors within this shot. For
example, the onscreen image of the post she has just made as well as her body
language as she is positioned next to the photo. As we can only see her from
behind this lets the audience look at this shot open for interpretation. For
example, I think that the shot is constructed to be viewed in a way where we
compare her actual self to the persona she has just posted. In the on screen
image she is being perceived as motivated and athletic whereas through her body
language she appears to be lacking in enthusiasm. This type of representation is
supported with the next shot where she is absently looking at her phone as it
shows the audience that although a person may seem the ideal individual, in
reality they may be the complete opposite.
The extract is transitioned into another scene where Meredith is
on the phone to her mum off-screen; as they are talking the camera cuts to a
kitchen scene where the female character walks into the kitchen preparing
dinner. The protagonist uses this excuse of just getting in from work and
getting dinner ready to reject an invitation to go out. This portrayal of
Meredith represents people who have the same problem as her to be anti-social
and caught up in their own fictional world of social media.

Whilst talking on the phone still (now onscreen diegetic dialogue)
her mum says “I feel like I saw you more when you lived in New York”. This
comment suggests that the main character is a bit of a recluse. Additionally,
the fact that she used to live in New York may be a reason why she likes to
follow a structured routine and has become caught up in the social media world
as a lot of New Yorkers who work in a professional environment are stereotyped
to be living in a routinely based, 9 to 5 lifestyle. As the scene continues to
play out Meredith positions the food she said she is supposedly going to use to
make dinner and takes a photo of it; captioning it “Gettin’ Saucy!” the use of
this play on words suggests that Meredith is trying to represent herself or her
persona as light hearted and humorous when in reality she seems quite serious
and boring.
This is then followed by her starting to prepare dinner, to which
she abruptly stops and walks off screen to which we hear off screen diegetic
noises of her rummaging through the fridge. This then followed with her walking
back into the medium close up where she is now eating Chinese food out of a
box. The events taken place in this scene suggest although her social media
persona appears to be being lively and enthusiastic, the real Meredith isn’t.
This particular moment is where we as observers start to see the untruthful and
fake side to the things that she does. The division between the reality and the
staged. Additionally, the irony which surrounds this moment is that whilst she
is untruly committing her actions of eating dinner the staged capture of her fake
dinner is being supported positivity; shown by the onscreen digital heart that is
increasing in numbers.


As the short film progresses so does Meredith’s problem with
social media; this is supported through the use of editing. A series of jump
cuts are used to play out a chain of actions that the character routinely does
each day, this is played out through the space of 4 seconds. The fast pace of
these actions being completed signifies the fact that her problem is only
getting worse. Therefore, the speed of editing is being presented as parallel
with Meredith’s increasing issue.



Whilst the sequence advances so does the gap between true reality
and staged reality. This is expressed through the rapid editing of the progression
of each shot. For example, Meredith’s alarm and unlocking of the phone can be
heard off screen before the shot has even cut to the scene where the sound is
taking place. The camera then cuts straight to a close up of her holding her
phone positioned to take a photo. Which is then followed with an onscreen image
of her photo whilst on screen text is being typed out; “Breaking these bad boys
in.” This caption obviously suggests that she intends to go running. However,
this is contradicted by the floor level close up of her kicking the shoes off.
Again, supporting the idea that her virtual persona is untrue and fake.


So far in this sequence there has been no background music played,
however in this medium close up we are presented with the female protagonist
sitting down at a table looking through her phone. As she does this a low base
diegetic background music starts to play; the pace begins to fasten as the shot
then cuts to an extreme close up of the characters eyes. Whilst analysing the
composition of this shot it is clear to see that the reflection of her
scrolling through her phone can be seen in the pupils of her eyes. As the
reflection shows her scrolling through her phone, synchronously a fast
repetitive sound can be heard for a few seconds. The impact of this sound
effect in the music is parallel to the rapid pass that the character is
scanning through images on social media. The repetitive music continues and
increases in pitch and pace as the sequence continues. For instance, we are
later presented with a side view of the character fixating on the post she has
made; further showing the depth of how her social media persona is effecting
her actual emotions. The constant low pitch beating of the music is symbolic to
her train of thought.



This cycle is continued up to when a medium shot of the
protagonist looking at her phone on the sofa fades to black, however when the
shot reappears by fading in we are presented with the same shot size and angle
but with a fast edited montage of different actions the character does. For instance, Meredith moves
from lying down looking at her phone to attempting to do work on the laptop to
back looking at her phone again. This montage of movements is like an attempt
at fast forwarding what this character does during a long period of time. From
this knowledge it is clear that she can’t concentrate on doing something long
enough without being distracted by her phone. At one pointy in the edit we see
her throw her phone across the sofa but then almost instantly she moves to get
it again. This action suggests that she may be getting sick and tired of
looking on social media but something is making her constantly go back to it.







We are then presented with an eye level close up of the female
character waking up; notice how her dress code suggests that she is unmotivated
as she has slept in the same clothes as she was wearing the night before. As
soon as she wakes up she reaches for her phone to which we are shown on screen
an image of her refreshing her phone looking for new notifications. The fact
that she is so attached to her phone suggests that she relies of other people’s
comments and feedbacks to make her feel good about herself and her way of life.
When Meredith realises there’s no new notifications she feels the need to post
another photo of herself; as she does this she faces the mirror to pose but we
can see in a close up of her face that she looks in despair and desperate to satisfy
her addiction. The shot then cuts to a medium close up from behind where she is
standing where we can see that images appear on screen over where the mirror is
placed. This is symbolic to the fact that the pictures of all the different
things she’s posted of her doing are actually a representation of how she sees
herself and the construction of her identity. This is further supports when a
close up of the images in the mirror are not as noticeable as her reflection of
her face is, being faded in through the images. Suggesting that she can no
longer establish these images of herself from her true identity.
Meredith then drops the phone; connoting the possibility that she
has had enough with the effect this addiction is having on her. As she drops
the phone a diegetic sound effect such as a foley is used to enhance the phone
being dropped onto the floor. From a close up of her legs at floor level you
can see as Meredith starts to walk out of the frame. Whilst upbeat music begins
to play contrasting with the music played earlier; symbolising a state of hope.
In the last shot; positioned at the top of the stairs Meredith
walks in front and begins walking down the steps whilst the camera
synchronously starts to tilt upwards above her at a higher angle. The camera
then slowly zooms out as a sudden wave of light is let in as if Meredith has
opened a door, the symbolism of the light could suggest a range of things such
as the white light connoting a state of honesty and purity that she is now
living her life by. Alternatively, when Meredith was looking at her reflection
her facial expression did express a sense of self-loathing and helplessness
suggesting that the white light connotes the afterlife such as Heaven, where
she is now in a better place and state of mind.
Overall, the representation of social groups in this short film
focuses on the aspect of gender as the film is centred on a young girl whose
identity and self-worth is affected as she allows the addiction of social media
to take over her daily life. I personally think that girls are more at risk of
being affected by social media depression as girls statistically use social media
more than boys to share and post things about their personal lives. This is
proven in a statistic shown from 2014 that states that 76% of women use social
media in comparison to 72% of men who use it as well. Women are also proven to
use social media sites such as Snapchat and Instagram more than men. These
particular social media sites are created around the basis of projecting your
life and appearance for people to see; therefore having an impact on the way
you see yourself as a lot of girls who use these sites are constantly comparing
themselves to others, trying to improve their persona presented on social
media. This is exactly what the character of Meredith does in this short film
as she looks at what other people are doing and then tries to pretend through
staged photos that her life is idealistic. The issue presented in this film is
an example of Buckingham’s study of genre as one of his findings state that
media products reveal the bad side to the world as this film so rightly does.
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