Research into FP - I, Daniel Blake by Maria Beardall

UPDATED

'A middle aged carpenter who requires state welfare after injuring himself, is joined by a single mother in a similar scenario.'

• the darkest and largest font is seen at the foreground of the poster, which shows the film title in a graffiti style font - it is to show it has been written on a wall, which immediately connotes it is a rougher style film, and has more serious toned issues involved
• the wall downwards up has amass of quotes of the film by different critics, in red, grey and dark grey - to simulate shadowing to the image on the left, which is clever and adds to the realism in something that is of course not
• the directors appear at the top in faint and far spaced words, which stands out as it contrasts to the 'full on' quotes
• the film associations appear at the bottom and details of the film, which I presume are viewed as less important in this case as the reviews speak for the film itself as they captivate and shine the film in a highly praised light
• the image of the main character is seen on the left and is as tall as the poster itself which adds to the portrayal the background is a wall, and makes the main character seem strong, rebellious and courageous due to his size, body language and relation to the title 'I, Daniel Blake' - it makes him seem defiant and connotes the film as inspirational and empowering to the potential audience

MRANG ELEMENTS

Representation:

The representation of the main character can be seen primarily through his stance and the setting. He can be seen as lower class, yet resilient and headstrong - all that can be connoted by the audience through the mise en scene. It can be pictured that the character in the poster is called Daniel Blake, and having a difficult time potentially with money or living accomidation, and the film shows him battling against the system and being a headstrong, inspiring character who shows the hardships and morals of a relatable, down on his luck person.

Audience:

The audience are around 35-55 and are lower to middle class, as they would find issues such as money troubles and difficulty in living the most relatable and also a present factor in todays world. This would appeal to them as it is relevant to them and also has an uplifting yet true representation of now, not a sugar frosted version, its hard hitting and sends a message that shows anyone can get through tough times, and that there is a new equilibrium in the end. Therefore anyone who has familiarities with this, or can relate, will have this emotive film appeal to them.

Genre:
The genre is a social realism film, which again can be seen from the representation section of this film, but also from the typography, the amount of text, and the colours. The film can be seen as a rough, real and hardship highlighting and moral message in this film. The graffiti type text shows this, as well as the clothes the main character is wearing. The amount of quotes also make it look very full on and intense with the amount of text there is. The red also makes it look like its filled with negative issues but also passion and the term 'blood, sweat and tears' comes to mind. The mise en scene is also desaturated to show it has negative issues involved.