Research into FP - It Won't Be You by Maria Beardall

UPDATED

The film can be viewed here:

https://vimeo.com/73448204

• the title is central and the largest font on the poster, to attract the audience to the poster, and 'wont' is the largest word on the page, which adds importance to the word, the lettering is also all in caps and the second darkest written font on the page to grab attention
• the details of the film are placed at the top of the poster where the sky is, and is in smaller font, is fainter and also is more tightly written - this keeps it of lesser importance as the credits need to be accountable yet may be boring
• there are labels of recognisable organisations in a darker colour, and seemingly bolder which appraises the film to be to standards of a high quality
• the imagining works from the foreground up, and has a house, a man walking out of his house and a deliberately unrealistic cloud pouring rain down above him - it connotes storylines such as someone having bad luck, or that bad things happen to him, and seems relatively indie
• the whole notion of the page sees the houses framing as the darkest imagery on the page - the rest is rather beige and almost bland, therefore it also adds to the indie film 'vibe' and adds a higher contrast to the titling

MRANG ELEMENTS

Representation:
The film poster represents the main character in the film to be unwell, alone, having bad luck and really just a bad time - seen through the poster as dark rain clouds above have always been a cartoon style way of showing a character is having a bad day, and also the light clouded background makes the character look secluded and separated from everyone else who is presumably having a better time than him. This makes the audience feel empathy towards him as it could look as though he needs sympathy and is having a hard time that he doesn't deserve, yet the actual film tells the audience quite the opposite. Therefore there is hidden narrative at the beginning as it makes the audience have more of a shock factor when they discover what the double representation actually means.

Audience:
The audience are of 18-28 year olds, and can relate to this as have presumably all been in relationships themselves. I think as it is humorous it can be appreciated by that demographic and also the comedic cartoon style reference can again be appreciated. It seems immediately relatable as any film that can make real life look much better can be appealing to any audience members having a down day, and also the realism of the actual film mixed with a light, comedic genre and comeuppance for the lesser main character can also be appreciated.

Genre:
The genre of the film is a comedy mixed with hints of social realism, but is played out in a humorous sense, and sees the an entitled, cocky main character become played at his own game and sees a win for the little man as the girlfriend can be seen as having the worst situation turn into one of the best. This can be seen to be a very indie, artistically shot film through the poster yet also comedic as the colours are neutral, the house has been edited away from its natural background to look more isolated and the rain cloud looks deliberately fake to show the character is down on his luck and not having a great time. Therefore the emphasis is in the isolation, unrealistic nature of it as the storyline is so unusual and quirky the poster fits with it, and plays against realism to make it seem light even though it is showing a rough time for the character.