What is the Language and Mode of Address Style Conventions? by Maria Beardall

What is the Language and Mode of Address Style Conventions?

LANGUAGE:
'the method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way.'

MODE OF ADDRESS:
- type of audience
- formal/informal
- point of view

'mode of Address simply means how the text speaks to the audience, and involves them. It also refers to how a text influences the audience. Direct mode of address: The model looks directly at the audience, or the writing speaks to 'you.'

The language and mode of address for Little White Lies is uniform in being very professional, educated, well informed and critical. The writers have a knowledgeable sense of air and portray their thoughts in a diplomatic and well mannered way that is always evidenced when written in their articles. They have vast knowledge which can be seen by the use of intellectual words and context used to express their points.

The mode of address shows that the audience of Little White Lies must be from the ages of 25-35 with little difference, and are of middle class - educated members of society that can afford to pay for such luxuries. The tone of Little White Lies is mostly formal, with the odd 'rule break' of the occasional taboo word. The point of view, from the writer, differs every time depending on the article - but can be seen as a view mostly reciprocated by the company. The point of view is seen as fair as reasons are evidenced and also well worded -  they have researched thoroughly before making such 'claims'.

The General Structure of a Little White Lies Post:

- context; literary, directors work, events, actors work

- summary information about protagonist and key players; traits, representation, evaluation

- themes, issues, plot

- narrative devices and evaluation

- use and adaption of genre conventions and evaluation

-  reviewer's experience

- summary sentence

Zero Dark Thirty

• context for film
• context for film and link to protagonist
• introduce protagonist, director, style and genre
• genre -  repetition and variation, other related films
• director intentions, themes, style
• repetition and variation of genre, key scenes, unique elements
• summary of end, features compared
• positive closing sentence

Jack Reacher

• literary context
• introduction to protagonist, actor persona, genre
• description of opening
• description of plot development
• evaluation of protagonist, actor performance, compared to same genre films
• negative closing sentence

Life of Pi

• summary of directors achievements
• literary content, analysis of film style
• themes seen in character and plot
• narrative devices linked to themes and issues
• evaluates narrative devices, criticism
• negative closing sentence

Other Posts:


Indignation

• discussion of narrative
• director mention, more narrative discussion
• contextual events discussed
• actors mention of role - narrative discussed further and how they portray characters
• critical evaluation of technical elements
• director mention of work
• negative closing sentence

A United Kingdom

• directors appreciation and summary of work
• actor mention and narrative description
• narrative description, literary reference
• traits of character and narrative development, director reference
• director criticism
• positive closing sentence

The main three factors seen are contextual information, talk on interesting feature of film, and critical analysis with a final comment - as well as the ratings out of 5.